All tools

Marketing MCP version 0.1.0 offers an AI client 272 tools. This page lists every one, by platform, with one line each; a tool's name links to its arguments.

You never need a tool's name to ask for something: you say what you want and the AI client picks the tool. This is the reference for what each one takes. It is generated from the server's own tool list and is not edited by hand; the descriptions are the ones the AI client reads, so they are written for it.

Under Kind, a read changes nothing. A write, previewed first only shows what it would do until it is called again with dry_run set to false. The list is the same for every user: a tool you may not use refuses when it is called. While the server is in read-only mode it offers 131 of the 272, and each tool's own entry says whether it is one of them.

Google Ads: accounts, campaigns and budgets

Listing accounts, the first reports, and creating a Search campaign, switching one on or off and changing its budget. 9 tools, on their own page.

Tool	Kind	What it does
gads_list_accounts	read	List the Google Ads accounts your connected Google login can access (with names, currency and time zone).
gads_campaign_performance	read	Campaign list with status, daily budget, bidding strategy and performance metrics, sorted by cost.
gads_list_ad_groups	read	List ad groups (id, name, status, campaign, default CPC bid).
gads_keyword_performance	read	Keywords with match type, status, bid, quality score and metrics, sorted by cost.
gads_search_terms	read	Actual search queries that triggered ads, each with the keyword that matched it, sorted by cost.
gads_query	read	Run any read-only GAQL (Google Ads Query Language) query for reporting not covered by other tools.
gads_update_campaign_budget	write, previewed first	Change a campaign's budget (in account currency, e.g. 150.00).
gads_set_campaign_status	write, previewed first	Pause or enable a campaign.
gads_create_search_campaign	write, previewed first	Create a new Search campaign with its own budget.

Google Ads: ads, keywords and negatives

Search ads, ad groups and their keywords, negative keywords and shared negative lists. 19 tools, on their own page.

Tool	Kind	What it does
gads_list_ads	read	Ads with their status, ad strength, every headline and description (with its pin and Google's performance label), final URLs, paths, approval and policy topics, what Google says to fix (action_items), and metrics, sorted by cost.
gads_list_negative_keywords	read	Negative keywords with their match type, level and criterion id.
gads_list_shared_negative_lists	read	Shared negative keyword lists.
gads_create_responsive_search_ad	write, previewed first	Create a responsive search ad in an ad group.
gads_set_ad_status	write, previewed first	Pause or enable an ad.
gads_update_ad	write, previewed first	Change a responsive search ad's text, landing page or display path.
gads_add_negative_keywords	write, previewed first	Add campaign-level negative keywords so ads stop showing for those searches.
gads_add_ad_group_negative_keywords	write, previewed first	Add negative keywords to one ad group, so its ads stop showing for those searches while the campaign's other ad groups still can.
gads_remove_negative_keywords	write, previewed first	Remove negative keywords from a campaign or an ad group, so ads can show for those searches again.
gads_create_shared_negative_list	write, previewed first	Create a shared negative keyword list, optionally with its first keywords.
gads_add_to_shared_negative_list	write, previewed first	Add negative keywords to a shared list.
gads_remove_from_shared_negative_list	write, previewed first	Remove keywords from a shared negative list.
gads_attach_shared_negative_list	write, previewed first	Attach a shared negative keyword list to campaigns.
gads_detach_shared_negative_list	write, previewed first	Detach a shared negative keyword list from campaigns.
gads_create_ad_group	write, previewed first	Create an ad group in a Search campaign.
gads_update_ad_group	write, previewed first	Rename an ad group, change its default max CPC bid, or pause or enable it.
gads_add_keywords	write, previewed first	Add keywords to an ad group.
gads_update_keyword	write, previewed first	Change one keyword.
gads_update_keywords	write, previewed first	Pause, enable or re-bid many keywords in one call.

Google Ads: bidding and conversions

Bidding strategies, ad schedules and device adjustments, conversion actions and campaign goals. 7 tools, on their own page.

Tool	Kind	What it does
gads_list_conversion_actions	read	Conversion actions with the settings that decide bidding (primary or secondary, category, counting, lookback windows, value, attribution model) and each one's conversions in the last 30 days.
gads_update_conversion_action	write, previewed first	Change a conversion action.
gads_create_conversion_action	write, previewed first	Create a conversion action.
gads_set_campaign_conversion_goals	write, previewed first	Choose what one campaign optimises for.
gads_set_bidding_strategy	write, previewed first	Change how a campaign bids.
gads_set_ad_schedule	write, previewed first	Set the hours a campaign's ads may show, in the account's time zone.
gads_set_device_bid_modifier	write, previewed first	Raise or lower bids on one kind of device, for a campaign or for one ad group.

Google Ads: assets

Sitelinks, callouts, snippets, calls, images, lead forms, prices and promotions, and where each is linked. 11 tools, on their own page.

Tool	Kind	What it does
gads_list_assets	read	Sitelinks, callouts, structured snippets, call assets, images, lead forms, price lists and promotions.
gads_create_sitelink	write, previewed first	Create a sitelink.
gads_create_callout	write, previewed first	Create a callout.
gads_create_structured_snippet	write, previewed first	Create a structured snippet.
gads_create_call_asset	write, previewed first	Create a call asset.
gads_create_image_asset	write, previewed first	Create an image asset from a file in your media library, to show beside a Search ad.
gads_create_lead_form_asset	write, previewed first	Create a lead form.
gads_create_price_asset	write, previewed first	Create a price asset.
gads_create_promotion_asset	write, previewed first	Create a promotion asset.
gads_link_asset	write, previewed first	Link an existing asset to a campaign, an ad group, or the whole account, so it can show with the ads there.
gads_unlink_asset	write, previewed first	Remove an asset's link to a campaign, an ad group or the account.

Google Ads: targeting, audiences and exclusions

Locations, languages and campaign settings, audiences on a campaign, and audience, placement and content exclusions. 15 tools, on their own page.

Tool	Kind	What it does
gads_list_campaign_targeting	read	A campaign's bidding strategy, ad schedule, device bid modifiers, locations and languages (with names, criterion ids and modifiers), who a location reaches, and its settings.
gads_search_geo_targets	read	Find the ids of places to target.
gads_search_languages	read	The languages a campaign can target, with the language_id gads_set_languages takes.
gads_list_audiences	read	Audiences.
gads_list_exclusions	read	Who and where ads are kept away from.
gads_search_content_categories	read	Find the id of one of Google's topics (what a page is about, e.g. "Games > Card Games") or mobile app categories, by a piece of its name.
gads_set_locations	write, previewed first	Add or remove a campaign's locations, in one transaction.
gads_set_geo_target_type	write, previewed first	Choose who a campaign's locations reach.
gads_set_languages	write, previewed first	Set the languages a campaign targets.
gads_update_campaign_settings	write, previewed first	Change a campaign's name, search partners, start and end dates, tracking template or URL suffix, or switch off two of Google's automations.
gads_add_campaign_audience	write, previewed first	Put an audience on a campaign.
gads_create_remarketing_list	write, previewed first	Create a remarketing list of people who visited a page whose address contains a value, e.g. everyone who saw "/pricing" in the last 30 days.
gads_set_audience_exclusions	write, previewed first	Keep the people on a user list away from a campaign's or an ad group's ads, or stop excluding them.
gads_set_placement_exclusions	write, previewed first	Keep ads off websites, YouTube channels, YouTube videos and categories of mobile app, for a campaign, an ad group or the whole account - or stop excluding them.
gads_set_content_exclusions	write, previewed first	Keep ads off kinds of content.

Google Ads: reports, planning and experiments

The further reports, keyword ideas, forecasts and recommendations, and experiments. 15 tools, on their own page.

Tool	Kind	What it does
gads_account_overview	read	The whole account at a glance.
gads_segment_report	read	Performance split one way.
gads_quality_score_report	read	Quality score per enabled keyword with its three components - expected click-through rate, ad relevance and landing page experience (each BELOW_AVERAGE, AVERAGE or ABOVE_AVERAGE) - and the last 30 days' impressions and cost, sorted by cost.
gads_change_history	read	What was changed in the account, newest first.
gads_auction_insights	read	Who else shows in the same auctions as a campaign.
gads_pmax_report	read	A Performance Max campaign's own reports, one at a time (by).
gads_keyword_ideas	read	Keyword ideas from Google Keyword Planner, each with its average monthly searches, how contested it is and the range of bids that reach the top of the page.
gads_forecast	read	Google Keyword Planner's forecast for a set of keywords bid manually.
gads_recommendations	read	Google's recommendations for the account.
gads_list_experiments	read	The account's experiments.
gads_dismiss_recommendation	write, previewed first	Dismiss one of Google's recommendations, so it stops being suggested.
gads_apply_recommendation	write, previewed first	Apply one of Google's recommendations.
gads_create_experiment	write, previewed first	Create an experiment on a Search campaign.
gads_schedule_experiment	write, previewed first	Start an experiment that is in setup.
gads_end_experiment	write, previewed first	End a running experiment, or with promote=true copy the treatment onto the base campaign.

Google Ads: labels, shared budgets and bulk changes

Labels, shared budgets and one change applied to many things at once. 8 tools, on their own page.

Tool	Kind	What it does
gads_list_labels	read	The account's labels.
gads_list_budgets	read	The account's budgets.
gads_create_label	write, previewed first	Create a label.
gads_set_labels	write, previewed first	Put labels on campaigns, ad groups, ads or keywords, or take labels off them.
gads_remove_label	write, previewed first	Remove a label from the account, and with it from everything that carries it.
gads_create_shared_budget	write, previewed first	Create a shared budget.
gads_set_campaign_budget	write, previewed first	Move a campaign onto another budget - usually a shared one (gads_list_budgets, gads_create_shared_budget).
gads_bulk_update	write, previewed first	Pause several campaigns, ad groups, ads or keywords, or change the budget of several campaigns or the max CPC bid of several ad groups or keywords, in one call - up to 50, of any mix of levels.

Google Ads: offline conversions and Customer Match

Sending offline conversions and customer lists to Google. Each is behind an administrator's switch. 3 tools, on their own page.

Tool	Kind	What it does
gads_upload_offline_conversions	write, previewed first	Tell Google which clicks and leads became customers.
gads_create_customer_match_list	write, previewed first	Create an empty Google Ads Customer Match list.
gads_upload_customer_match	write, previewed first	Add people to a Google Ads Customer Match list from the advertiser's own records, take them out, or replace everyone in it.

Google Ads: Display, Performance Max, Demand Gen and video

Campaigns beyond Search: Display, Performance Max and its asset groups, Demand Gen, and videos on YouTube. 19 tools, on their own page.

Tool	Kind	What it does
gads_list_asset_groups	read	The asset groups of a Performance Max campaign.
gads_search_brands	read	Find brands by the start of their name, as Google knows them, with the id a brand exclusion names (gads_set_brand_exclusions) and the brand's websites, to tell two brands of one name apart.
gads_list_brand_lists	read	The account's brand lists, with how many brands each holds.
gads_get_video_upload	read	The state of a video uploaded to YouTube with gads_upload_video, or of every upload the account has made through the API when no upload_id is given.
gads_create_video_campaign	read	NOT AVAILABLE.
gads_create_display_campaign	write, previewed first	Create a Display campaign with a budget of its own, its locations and its languages, in one transaction.
gads_create_display_ad_group	write, previewed first	Create an ad group in a Display campaign together with what it targets, in one transaction.
gads_set_optimized_targeting	write, previewed first	Switch optimized targeting off or on for one ad group.
gads_create_responsive_display_ad	write, previewed first	Create a responsive display ad in a Display ad group.
gads_create_pmax_campaign	write, previewed first	Create a Performance Max campaign and its first asset group, in one transaction.
gads_create_asset_group	write, previewed first	Add a further asset group to a Performance Max campaign, with its texts, images, videos and signals, in one transaction.
gads_update_asset_group	write, previewed first	Change a Performance Max asset group.
gads_set_asset_group_signals	write, previewed first	Set a Performance Max asset group's signals.
gads_set_brand_exclusions	write, previewed first	Keep a Performance Max campaign off searches for certain brands (its own brand, so that it does not take what a Search campaign already catches, or competitors').
gads_create_youtube_video_asset	write, previewed first	Make a video that is already on YouTube an asset of the account, so it can be used in a Performance Max asset group (gads_update_asset_group) or a video ad.
gads_upload_video	write, previewed first	Upload a video file from your media library to YouTube through Google Ads, and make it a video asset of the account.
gads_create_demand_gen_campaign	write, previewed first	Create a Demand Gen campaign with a budget of its own, in one transaction.
gads_create_demand_gen_ad_group	write, previewed first	Create an ad group in a Demand Gen campaign with its locations, its languages, its channels and (optionally) its audience, in one transaction.
gads_create_demand_gen_ad	write, previewed first	Create an ad in a Demand Gen ad group.

Meta: Facebook Pages and Instagram

Posting to a Facebook Page and an Instagram account, drafts and scheduled posts, the media library, comments, messages, listening and insights. 36 tools, on their own page.

Tool	Kind	What it does
meta_list_media	read	Your own uploaded images and videos, newest first, with the media_id each posting tool takes.
meta_add_media	write	Add an image or video to your media library, and get the media_id the posting tools take.
meta_create_upload_link	write	Get a one-time URL to send a file on YOUR machine into the user's media library.
meta_list_accounts	read	List the Facebook Pages your Meta login administers, and the Instagram Business accounts linked to them.
meta_list_posts	read	Posts on a Facebook Page or an Instagram account, newest first.
meta_post_insights	read	How one Facebook Page post performed.
meta_instagram_insights	read	How one Instagram post performed.
meta_publishing_limit	read	What is left of the posting quotas, both Meta's and this server's.
meta_content_report	read	Every post of a Facebook Page, an Instagram account, or both, in a range of dates, each with its figures, then totals and averages per type.
meta_list_stories	read	The stories an Instagram account has up right now, each with its figures so far.
meta_story_report	read	The Instagram stories of a past period, from what this server kept.
meta_page_insights	read	A Facebook Page's own figures over a range of dates.
meta_instagram_account_insights	read	An Instagram account's own figures.
meta_list_comments	read	The comments on one Facebook Page post or Instagram post, newest first, replies included.
meta_list_new_comments	read	Comments that arrived since you last marked them seen, across the most recent posts of a Facebook Page or an Instagram account.
meta_mark_comments_seen	write	Mark the comments a meta_list_new_comments call returned as dealt with, so the next call only returns what arrives after them.
meta_inbox_list	read	The private conversations of a Page (platform=messenger) or of the Instagram account linked to it (platform=instagram), newest first.
meta_inbox_read	read	The recent messages of one conversation, oldest first, each marked as from them or from us, with whether the 24-hour messaging window is open.
meta_list_mentions	read	Where the business is tagged.
meta_hashtag_search	read	Public Instagram posts under one hashtag.
meta_competitor_snapshot	read	Another Instagram account's public figures, in one call.
meta_post_to_facebook	write, previewed first	Post to a Facebook Page.
meta_post_reel_to_facebook	write, previewed first	Post a reel to a Facebook Page.
meta_post_story_to_facebook	write, previewed first	Post a story to a Facebook Page.
meta_post_to_instagram	write, previewed first	Post to an Instagram Business account.
meta_publish_draft	write, previewed first	Take a post that is not live yet live now.
meta_cancel_draft	write, previewed first	Discard a Facebook Page post that has not gone live - a draft or a scheduled post.
meta_update_scheduled_post	write, previewed first	Change a Facebook Page post that is scheduled and not live yet.
meta_update_post	write, previewed first	Change the text of a Facebook Page post that is already live.
meta_hide_post	write, previewed first	Take a live Facebook Page post off the Page's timeline, or put it back with hidden=false.
meta_delete_post	write, previewed first	Delete one published post for good.
meta_reply_to_comment	write, previewed first	Reply publicly to a comment, as the Page or the Instagram account.
meta_hide_comments	write, previewed first	Hide comments, or unhide them with hidden=false.
meta_delete_comment	write, previewed first	Delete one comment for good, on a Page post, an Instagram post or an ad.
meta_set_instagram_comments	write, previewed first	Turn comments on or off for one Instagram post.
meta_inbox_reply	write, previewed first	Reply to one person in one conversation, by private message, as the Page or its Instagram account.

Meta Ads: accounts and reporting

Ad accounts, what is in them, and the reports. 10 tools, on their own page.

Tool	Kind	What it does
meta_ads_list_accounts	read	List the Meta ad accounts your Meta login can advertise from.
meta_ads_list	read	List the campaigns, ad sets or ads of a Meta ad account, with their status, objective, budgets and schedule.
meta_ads_performance	read	Report how a Meta ad account's campaigns, ad sets or ads performed.
meta_ads_get_delivery_status	read	Explain why a Meta campaign, ad set or ad is or is not delivering.
meta_ads_creative_report	read	Report on a Meta ad account ad by ad, with what each ad shows beside how it did.
meta_ads_ad_fatigue	read	Day by day, how often each running Meta ad was seen and how often it was clicked, and which ads look worn out.
meta_ads_budget_pacing	read	How the live budgets of a Meta ad account are being spent.
meta_ads_learning_status	read	Which live ad sets of a Meta ad account are still learning, which have settled, and which are learning limited (too few results to settle), with what usually helps.
meta_ads_boosted_post_report	read	A post that was advertised, paid beside organic.
meta_ads_change_history	read	The change history of a Meta ad account.

Meta Ads: campaigns, ad sets and changes

Creating a campaign and an ad set, targeting, switching on and off, budgets, editing, copying and bulk changes. 13 tools, on their own page.

Tool	Kind	What it does
meta_ads_search_targeting	read	Find the ids and keys that meta_ads_create_adset's targeting takes.
meta_ads_list_budget_schedules	read	List the budget schedules of a Meta campaign or ad set.
meta_ads_set_status	write, previewed first	Switch a Meta campaign, ad set or ad on or off, archive it or delete it.
meta_ads_update_budget	write, previewed first	Change the budget, bid or end time of a Meta campaign or ad set.
meta_ads_create_campaign	write, previewed first	Create a Meta campaign.
meta_ads_create_adset	write, previewed first	Create an ad set in a Meta campaign.
meta_ads_update_campaign	write, previewed first	Rename a Meta campaign, or change the special ad categories it declares.
meta_ads_update_adset	write, previewed first	Change a Meta ad set.
meta_ads_update_ad	write, previewed first	Change a Meta ad.
meta_ads_duplicate	write, previewed first	Copy a Meta campaign, ad set or ad.
meta_ads_bulk_update	write, previewed first	Pause or archive several Meta campaigns, ad sets or ads, or change the budget, bid or end time of several campaigns or ad sets, in one call - up to 25, all of one level.
meta_ads_add_labels	write, previewed first	Put labels on a Meta campaign, ad set or ad, or take some off.
meta_ads_create_budget_schedule	write, previewed first	Raise the daily budget of a Meta campaign or ad set for a period - a sale, a launch, a weekend - after which it goes back by itself.

Meta Ads: creatives, ads and boosting

Creatives, ads and their previews, boosting a post, and the comments on ads. 8 tools, on their own page.

Tool	Kind	What it does
meta_ads_list_creatives	read	List the ad creatives of a Meta ad account.
meta_ads_list_videos	read	List the videos in a Meta ad account's library, newest first, and whether Meta has finished processing each.
meta_ads_preview	read	Get links that show a Meta ad, or a creative, as it would appear in each placement.
meta_ads_list_ad_comments	read	The comments people left on a Meta ad account's ads, newest first, by the post each ad shows.
meta_ads_create_creative	write, previewed first	Create a Meta ad creative.
meta_ads_create_ad	write, previewed first	Create a Meta ad.
meta_ads_boost_post	write, previewed first	Advertise a post that already exists.
meta_ads_create_dark_post	write, previewed first	Make a Facebook Page post that appears on no timeline and exists only to be advertised (a "dark post").

Meta Ads: leads, audiences and conversions

Lead forms and their leads, audiences, customer lists, and sending conversions to a pixel. 11 tools, on their own page.

Tool	Kind	What it does
meta_ads_list_audiences	read	List the audiences of a Meta ad account, with Meta's rough size for each and whether it is ready to use.
meta_ads_list_lead_forms	read	List the lead forms (instant forms) of a Facebook Page.
meta_ads_get_leads	read	Read the leads a lead form, or one ad, has collected.
meta_ads_create_lead_form	write, previewed first	Create a lead form (instant form) on a Facebook Page.
meta_ads_set_lead_form_status	write, previewed first	Archive a lead form, or make an archived one active again.
meta_ads_create_custom_audience	write, previewed first	Create a Meta custom audience.
meta_ads_create_lookalike	write, previewed first	Create a Meta lookalike audience.
meta_ads_delete_audience	write, previewed first	Delete a custom or lookalike audience.
meta_ads_send_conversion_events	write, previewed first	Tell Meta which leads became customers.
meta_ads_create_customer_list	write, previewed first	Create an empty Meta customer list.
meta_ads_upload_customer_list	write, previewed first	Add people to a Meta customer list, take them out, or replace everyone in it.

Meta Ads: measurement and controls

Pixels, custom conversions and A/B tests, automated rules, the account's spending limit and billing totals. 11 tools, on their own page.

Tool	Kind	What it does
meta_ads_list_pixels	read	List the Meta pixels (datasets) of an ad account, and when each last reported a visit to the website.
meta_ads_pixel_events	read	Count what a Meta pixel reported over the last days.
meta_ads_list_custom_conversions	read	List the custom conversions of a Meta ad account.
meta_ads_get_ab_test_results	read	Report on a Meta A/B test.
meta_ads_list_rules	read	List the automated rules of a Meta ad account.
meta_ads_get_billing_summary	read	What a Meta ad account has spent, what it owes, its own spending limit and how much is left before that limit stops every ad.
meta_ads_create_custom_conversion	write, previewed first	Create a Meta custom conversion.
meta_ads_create_ab_test	write, previewed first	Create a Meta A/B test between two to five campaigns, or ad sets, that already exist.
meta_ads_create_rule	write, previewed first	Create an automated rule on a Meta ad account.
meta_ads_set_rule_status	write, previewed first	Enable, disable or delete an automated rule of a Meta ad account.
meta_ads_set_account_spend_cap	write, previewed first	Set or remove a Meta ad account's own spending limit.

LinkedIn: company Pages

Posting to a company Page, drafts, comments and Page statistics. 13 tools, on their own page.

Tool	Kind	What it does
linkedin_list_accounts	read	List the LinkedIn company Pages and ad accounts your LinkedIn login can act for, with your role on each.
linkedin_list_posts	read	List a LinkedIn company Page's posts, newest first - the most recent, or the ones in a range of dates, a page at a time - and your own drafts for it that are waiting to be published (they exist only on this server until then).
linkedin_post_insights	read	Lifetime organic statistics for some of a Page's posts.
linkedin_page_analytics	read	A LinkedIn company Page's own figures.
linkedin_list_comments	read	The comments on one of a LinkedIn Page's posts, or the replies to one comment.
linkedin_list_new_comments	read	Comments that arrived since you last marked them seen, across a LinkedIn Page's most recent posts.
linkedin_mark_comments_seen	write	Mark the comments a linkedin_list_new_comments call returned as dealt with, so the next call only returns what arrives after them.
linkedin_post	write, previewed first	Post to a LinkedIn company Page.
linkedin_publish_draft	write, previewed first	Publish a LinkedIn post held on this server.
linkedin_cancel_draft	write, previewed first	Discard a LinkedIn post held on this server.
linkedin_update_post	write, previewed first	Change the text of a published post on a LinkedIn company Page.
linkedin_delete_post	write, previewed first	Delete one published post from a LinkedIn company Page for good.
linkedin_reply_to_comment	write, previewed first	Reply publicly to a comment on a LinkedIn Page's post, as the Page.

LinkedIn Ads

Ad accounts, reports, campaigns, creatives, boosting, lead gen forms, conversions and matched audiences. 30 tools, on their own page.

Tool	Kind	What it does
linkedin_ads_list_accounts	read	List the LinkedIn ad accounts your LinkedIn login can advertise from.
linkedin_ads_list	read	List the campaign groups, campaigns or creatives of a LinkedIn ad account, newest first.
linkedin_ads_performance	read	Report how a LinkedIn ad account performed, in one call.
linkedin_ads_get_delivery_status	read	Explain why a LinkedIn campaign group, campaign or creative is or is not being served.
linkedin_ads_search_targeting	read	Find the ids a LinkedIn campaign's targeting takes.
linkedin_ads_audience_count	read	Count the LinkedIn members a targeting reaches, before a campaign is made with it.
linkedin_ads_preview	read	Get links that show a LinkedIn creative as it would appear in the feed, on desktop and on mobile.
linkedin_ads_list_lead_forms	read	List a LinkedIn ad account's lead gen forms.
linkedin_ads_get_leads	read	Read the leads a LinkedIn lead gen form collected through the ad account's ads.
linkedin_ads_list_conversions	read	List a LinkedIn ad account's conversions.
linkedin_ads_insight_tag_status	read	Say whether a LinkedIn ad account's Insight Tag is working.
linkedin_ads_list_audiences	read	List a LinkedIn ad account's matched audiences.
linkedin_ads_billing	read	What can be said of a LinkedIn ad account's standing.
linkedin_ads_set_status	write, previewed first	Switch a LinkedIn campaign group, campaign or creative on or off, archive it or delete it.
linkedin_ads_update_budget	write, previewed first	Change the budget, bid or end date of a LinkedIn campaign, or the total budget or end date of a campaign group.
linkedin_ads_create_campaign_group	write, previewed first	Create a LinkedIn campaign group, which holds campaigns and may cap what they spend together.
linkedin_ads_create_campaign	write, previewed first	Create a LinkedIn sponsored content campaign in a campaign group.
linkedin_ads_create_creative	write, previewed first	Create a LinkedIn creative.
linkedin_ads_boost_post	write, previewed first	Advertise a post the LinkedIn Page already has.
linkedin_ads_create_lead_form	write, previewed first	Create a LinkedIn lead gen form.
linkedin_ads_set_lead_form_status	write, previewed first	Publish a LinkedIn lead gen form, or archive one.
linkedin_ads_create_conversion	write, previewed first	Create a LinkedIn conversion.
linkedin_ads_set_conversion_campaigns	write, previewed first	Tie a LinkedIn conversion that already exists to campaigns of the same ad account, or untie it from some.
linkedin_ads_send_conversion_events	write, previewed first	Send conversions from the advertiser's own records (a CRM, a sales sheet) to a LinkedIn conversion whose method is conversions_api, so LinkedIn can count them for the campaigns tied to it.
linkedin_ads_create_audience	write, previewed first	Create a LinkedIn matched audience, for a campaign to target or exclude.
linkedin_ads_upload_audience	write, previewed first	Add rows to a LinkedIn contact list or company list, or take them out.
linkedin_ads_delete_audience	write, previewed first	Delete a LinkedIn contact list or company list, with every row sent to it and the audience LinkedIn made of it.
linkedin_ads_update_campaign	write, previewed first	Change a LinkedIn campaign's name, who it reaches, when it ends, or whether LinkedIn may go beyond its targeting.
linkedin_ads_duplicate_campaign	write, previewed first	Copy a LinkedIn sponsored content campaign.
linkedin_ads_bulk_update	write, previewed first	Pause or archive several LinkedIn campaign groups, campaigns or creatives, or change several budgets, bids or end dates, in one call (25 at most).

Across platforms

The tools that belong to no single platform: the server's status and the activity log, the post queue, notifications, history, leads and lead feeds, links, the overview and calendar, budgets and alert rules, scheduled reports, and website analytics. 34 tools, on their own page.

Tool	Kind	What it does
queue_list	read	List your queued posts.
queue_reschedule	write, previewed first	Move a queued post to another time.
queue_publish_now	write, previewed first	Publish a queued post now instead of waiting for its time - also how a failed or missed one is tried again.
queue_cancel	write, previewed first	Cancel a queued post that has not been published.
notifications_list	read	List what this server has to tell you, newest first.
notifications_mark_read	write	Mark notifications as read, once the user has been told of them.
history_list	read	List what this server reads by itself for you.
history_watch	write, previewed first	Have this server keep reading an account by itself, so that figures the platform drops are kept.
history_report	read	What this server kept of an account you had it watch, a day at a time.
history_unwatch	write, previewed first	Stop this server reading an account by itself.
utm_build	read	Tag a link with its utm parameters, so that the website's analytics can say which post or ad a visit came from.
leads_export	read	Export the new leads of the lead forms you can read on Meta, Google Ads and LinkedIn, in one shape, to hand to a CRM or a sheet.
leads_mark_exported	write	Record that the leads of a leads_export call reached the user's own system, so the next export starts after them.
leads_feed_list	read	List your lead feeds.
leads_feed_add	write, previewed first	Have this server push the new leads of one Facebook Page, Google Ads account or LinkedIn ad account to the organisation's own lead webhook (its CRM), every few minutes, with nobody asking each time.
leads_feed_remove	write, previewed first	Stop pushing the new leads of one Page or ad account to the lead webhook.
content_calendar	read	Your posts on Facebook, Instagram and LinkedIn that are not live yet, in one list sorted by time - and, when asked, what went live.
marketing_overview	read	One view of a period across every platform you have connected.
budget_overview	read	How a month's ad spend stands against what you planned.
budget_plan_set	write, previewed first	Record what the user means to spend on one ad account in a month, so budget_overview and a budget_pace alert rule have something to compare the spend with.
alerts_list_rules	read	List your alert rules with how each last went, the kinds of rule there are, and your budget plans.
alerts_set_rule	write, previewed first	Have this server watch one figure of one account and send a notification when it crosses a line.
alerts_remove_rule	write, previewed first	Remove one of your alert rules.
reports_schedule	write, previewed first	Have this server build marketing_overview by itself every week or month, for the period that just ended compared with the one before, and deliver it to the user.
reports_list	read	List your scheduled reports with when each next comes and how its last run went, the reports already built with where each was delivered, and the ways a report can be delivered on this installation.
reports_get	read	Read one of your built reports as rows of figures (the MCP protocol cannot carry the file; the Reports page downloads it as a CSV).
reports_remove	write, previewed first	Remove one of your scheduled reports.
reports_run_now	write	Build one of your scheduled reports now, for the period that last ended, and deliver it the ways its schedule says - to you, the webhook or a file; never anywhere else.
website_list_properties	read	List what your Google login can read of the website.
website_traffic	read	What visitors did on the website in a period, from Google Analytics 4.
website_campaign_traffic	read	What the clicks of each campaign did on the website, from Google Analytics 4.
website_search_queries	read	How the website did in Google Search in a period, from Search Console.
server_status	read	Show who you are acting as, whether your account may write, which platforms your account has connected, and the active server-side safety limits.
get_audit_log	read	List recent write actions performed through this server, newest first.