Google Ads: accounts, campaigns and budgets

Listing accounts, the first reports, and creating a Search campaign, switching one on or off and changing its budget. 9 tools. This page is generated from the server's own tool list, version 0.1.0, and is not edited by hand. The descriptions are the ones your AI client reads, so they are written for it. All tools lists every page.

gads_list_accounts

Kind: read. It is marked as changing nothing.

List the Google Ads accounts your connected Google login can access (with names, currency and time zone). Call this first to find the customer_id the other gads_* tools need.

It takes no arguments.

gads_campaign_performance

Kind: read. It is marked as changing nothing.

Campaign list with status, daily budget, bidding strategy and performance metrics, sorted by cost.

Argument	Type	Required	Default	Description
customer_id	text	yes		10-digit Google Ads account id (dashes allowed).
date_range	text	no	"LAST_30_DAYS"	Named range such as LAST_7_DAYS, LAST_30_DAYS, THIS_MONTH, LAST_MONTH.
start_date	text	no	none	Optional custom range start, YYYY-MM-DD (use together with end_date).
end_date	text	no	none	Optional custom range end, YYYY-MM-DD.
include_paused	true or false	no	true	Include paused campaigns (removed campaigns are always excluded).
label_id	text	no	none	Only campaigns that carry this label (gads_list_labels).

gads_list_ad_groups

Kind: read. It is marked as changing nothing.

List ad groups (id, name, status, campaign, default CPC bid). Optionally filter by campaign, or by a label the ad group carries (label_id, from gads_list_labels).

Argument	Type	Required	Default	Description
customer_id	text	yes
campaign_id	text	no	none
label_id	text	no	none

gads_keyword_performance

Kind: read. It is marked as changing nothing.

Keywords with match type, status, bid, quality score and metrics, sorted by cost. ENABLED keywords only unless include_paused=true. The answer is {rows, total_rows, more, ...}: when more is true, call again with offset = offset + returned. The returned ad_group_id + criterion_id identify a keyword for gads_update_keyword.

Argument	Type	Required	Default	Description
customer_id	text	yes		10-digit Google Ads account id.
campaign_id	text	no	none	Optional campaign to report on.
ad_group_id	text	no	none	Optional ad group to report on.
date_range	text	no	"LAST_30_DAYS"	Named range such as LAST_7_DAYS, LAST_30_DAYS, THIS_MONTH.
start_date	text	no	none	Optional custom range start, YYYY-MM-DD (with end_date).
end_date	text	no	none	Optional custom range end, YYYY-MM-DD.
limit	whole number	no	200	Rows per call (1-1000).
offset	whole number	no	0	Rows to skip, for the next page.
include_paused	true or false	no	false	Also include paused keywords.
min_impressions	whole number	no	none	Only keywords with at least this many impressions.
min_cost	number	no	none	Only keywords that cost at least this much, in account currency.
fields	list of text	no	none	Optional columns to return, to keep the answer small; ids and the keyword always come.
label_id	text	no	none	Only keywords that carry this label (gads_list_labels).

gads_search_terms

Kind: read. It is marked as changing nothing.

Actual search queries that triggered ads, each with the keyword that matched it, sorted by cost. Use it to find wasted spend (candidates for gads_add_negative_keywords) and new keyword ideas. The answer is {rows, total_rows, more, ...}: when more is true, call again with offset = offset + returned.

Argument	Type	Required	Default	Description
customer_id	text	yes		10-digit Google Ads account id.
campaign_id	text	no	none	Optional campaign to report on.
ad_group_id	text	no	none	Optional ad group to report on.
date_range	text	no	"LAST_30_DAYS"	Named range such as LAST_7_DAYS, LAST_30_DAYS, THIS_MONTH.
start_date	text	no	none	Optional custom range start, YYYY-MM-DD (with end_date).
end_date	text	no	none	Optional custom range end, YYYY-MM-DD.
limit	whole number	no	200	Rows per call (1-1000).
offset	whole number	no	0	Rows to skip, for the next page.
only_not_added	true or false	no	false	Only terms that are neither a keyword nor a negative yet.
zero_conversions	true or false	no	false	Only terms with no conversions.
min_impressions	whole number	no	none	Only terms with at least this many impressions.
min_cost	number	no	none	Only terms that cost at least this much, in account currency.
fields	list of text	no	none	Optional columns to return, to keep the answer small; the term always comes.

gads_query

Kind: read. It is marked as changing nothing.

Run any read-only GAQL (Google Ads Query Language) query for reporting not covered by other tools. Money fields are returned in micros (divide by 1,000,000). Example: SELECT ad_group_ad.ad.id, ad_group_ad.ad.final_urls, metrics.clicks FROM ad_group_ad WHERE segments.date DURING LAST_7_DAYS

Argument	Type	Required	Default	Description
customer_id	text	yes		10-digit Google Ads account id.
query	text	yes		A GAQL SELECT statement.
max_rows	whole number	no	500	Maximum rows to return (1-5000).

gads_update_campaign_budget

Kind: write. It only previews the change unless dry_run is false. Not offered while the server is in read-only mode.

Change a campaign's budget (in account currency, e.g. 150.00): its average daily budget with new_daily_budget or, for a campaign whose budget is a total for its whole run (a Demand Gen campaign may have one; gads_list_budgets says which), that total with new_total_budget. A budget stays the kind it is, so the wrong one of the two is refused. Subject to server-side caps on the maximum budget and the maximum % change per call: a total is held to the highest daily budget times the days of the campaign's run. A reduction always goes through.

Argument	Type	Required	Default	Description
customer_id	text	yes		10-digit Google Ads account id.
campaign_id	text	yes		Campaign id from gads_campaign_performance.
new_daily_budget	number	no	none	New daily budget in account currency units (not micros).
dry_run	true or false	no	true	true = validate only (default). false = apply for real, only after the user confirms.
allow_shared_budget	true or false	no	false	Must be true to change a budget shared by several campaigns (affects all of them).
new_total_budget	number	no	none	Instead of new_daily_budget, for a campaign with a total budget: the new whole amount for the campaign's run, in account currency units.

gads_set_campaign_status

Kind: write. It only previews the change unless dry_run is false. Not offered while the server is in read-only mode.

Pause or enable a campaign. (Removing campaigns is intentionally not supported; pause instead.)

Argument	Type	Required	Default	Description
customer_id	text	yes		10-digit Google Ads account id.
campaign_id	text	yes		Campaign id.
status	one of ENABLED, PAUSED	yes		ENABLED or PAUSED.
dry_run	true or false	no	true	true = validate only (default). false = apply, only after the user confirms.

gads_create_search_campaign

Kind: write. It only previews the change unless dry_run is false. Not offered while the server is in read-only mode.

Create a new Search campaign with its own budget. The campaign is always created PAUSED so a human can review ad groups, ads and targeting before enabling it with gads_set_campaign_status.

Argument	Type	Required	Default	Description
customer_id	text	yes		10-digit Google Ads account id.
name	text	yes		Campaign name (must be unique in the account).
daily_budget	number	yes		Daily budget in account currency units.
bidding_strategy	one of MAXIMIZE_CLICKS, MAXIMIZE_CONVERSIONS, MANUAL_CPC	no	"MAXIMIZE_CLICKS"	MAXIMIZE_CLICKS, MAXIMIZE_CONVERSIONS or MANUAL_CPC.
include_search_partners	true or false	no	false	Also show on Google search partner sites.
dry_run	true or false	no	true	true = validate only (default). false = apply, only after the user confirms.