Posting

This page is for the marketer. It covers posts on a Facebook Page, an Instagram Business account and a LinkedIn company Page. Advertising is on other pages.

You need the platform connected (Meta, LinkedIn) and write access on your user.

What you can ask for

Ask in your own words. The AI client picks the right tool.

Draft a Facebook post for the Acme Page about our new opening hours, with the photo hours.jpg from my media.

Post this reel to Acme's Instagram, caption "Behind the scenes". Use the frame at 3 seconds as the cover. Publish it now.

Write a LinkedIn post for Acme about the hiring day and attach brochure.pdf. Keep it as a draft.

What comes back first is always a preview: where the post would go, its text, its media, what was checked and how many posts you have used in the last 24 hours. Nothing has been sent at that point.

What happens when you ask

1. A preview. The AI client shows you what would be posted and asks you to confirm.
2. A draft. When you confirm, the post is made as a draft. Nobody can see it yet.
3. Publishing. The draft goes live when you say so, in the AI client or on the Drafts page.

A post skips the draft only when you asked for that: "publish it now", or a time ("post it tomorrow at 9"). For a time, see Scheduling.

The preview is this server's own check

Neither Meta nor LinkedIn can check a post without publishing it. So the preview checks what the server can check itself: your access, the Page, the length of the text, that the media can be reached, and the daily cap. The platform has not seen the post and may still refuse it. See How it keeps you safe.

Drafts and the Drafts page

A draft is the off switch. Once a post is published, people have seen it.

Open Drafts to read what is waiting. Each row shows where the post would go, its text and when it was made.

• Open opens the draft on the platform, where the platform has an address for it.
• Publish takes it live for everyone. The page asks you to confirm first.
• Discard removes a draft that nobody has seen.
• Refresh reads the list again.

Publish and Discard are shown only when your user has write access.

The three platforms hold a draft differently:

Platform	Where the draft is	How long it lasts	Discard
Facebook	On Facebook, unpublished	Until you publish or discard it	Yes
Instagram	On Instagram, as media that is ready but not published	24 hours, then it expires by itself	No. Leave it and it expires
LinkedIn	On this server only. LinkedIn sees nothing of it	Until you publish or discard it	Yes

Not a Business Suite draft

A draft made here does not appear among your drafts in Meta Business Suite, and a LinkedIn draft does not appear on LinkedIn at all. The Drafts page is where you find them. It lists drafts made through this server only.

Publishing now

Say so plainly: "publish it now". The AI client still shows the preview first and waits for your yes. Then the post goes live at once, with no draft in between.

You can also publish a draft later:

Publish the Acme draft about opening hours.

Or press Publish on the Drafts page. Both do the same thing and make the same checks.

What each platform takes

Media comes from a public HTTPS address or from your media library. See Media for how to get a file into the library.

Facebook

• Text alone, or text with a link.
• One photo, or 2 to 10 photos in one post.
• One video, with an optional title.
• A reel: a short vertical video of 3 to 90 seconds, at least 540 by 960.
• A story: one photo or one video. See below.

A photo is JPEG or PNG, up to 10 MB from your library.

Instagram

• An image. Instagram takes JPEG only: see Media.
• A reel, with an optional cover: an image, or a frame of the video. The cover is chosen when the reel is posted and cannot be changed from here afterwards, only in the Instagram app. With no cover given, Instagram uses the first frame.
• A story: an image or a video. A story shows no caption, so none is sent.
• A carousel of 2 to 10 images and videos.

Everything but a story needs a caption.

LinkedIn

• Text alone.
• One image, or 2 to 20 images.
• One MP4 video.
• One PDF document.

A post takes one kind of media, not a mix. Media for LinkedIn always comes from your library, and it is uploaded to LinkedIn only when the post is published, never for a draft.

You can give a title for a video or a document, and a description of the images for people who use a screen reader.

Hashtags work, mentions do not

The text of a LinkedIn post is sent as plain text. #hashtag works. An @name stays ordinary words: nothing you or the AI client writes can turn into a mention.

A Facebook story has no draft

Facebook has no draft and no schedule for a story. So a Facebook story is the one post where confirming the preview publishes at once.

WARNING

A story stays up for 24 hours. Deleting from here is built for a Page's posts and does not cover a Facebook story, so do not count on taking one down from here before that. Read the preview before you say yes.

An Instagram story does have a draft, like any other Instagram post.

Instagram extras

You can ask for these on an Instagram post:

Extra	For
Show a reel in the feed as well as on the Reels tab	Reels
Invite up to 3 collaborators. The post shows on their profile once they accept	Images, reels, carousels
Tag public accounts	Images, reels, stories
Tag a place	Images, reels, carousels
Name the reel's audio	Reels
A description for people who cannot see the image, up to 1,000 characters	Images

An extra asked for on a kind of post that does not take it is refused by name. It is never dropped quietly. None of them can be changed from here once the post is made.

A first comment

On Instagram you can ask for a first comment, such as a line of hashtags:

Post this image to Acme's Instagram, and put the hashtags in a first comment.

The comment is posted as the account's own, right after the post goes live. It is public at once, so the preview shows it beside the caption.

• With a draft, the comment waits and is posted when the draft is published.
• With a time, it travels with the queued post.
• It is not for stories.
• If Instagram refuses the comment, the post is still live. The answer says the first comment failed and why. Nothing is tried again, and the post must not be made a second time to get the comment in.

Off by default

A first comment needs the comment permissions. An administrator opens Meta app and, under Comments and moderation, ticks Ask for the comment permissions when people connect. Meta has to approve those permissions for the app first, and everyone already connected has to reconnect. See Comments. Without it, a post with a first comment is refused in the preview, before anything goes live.

The daily post cap

An administrator sets how many posts one person may publish in 24 hours, on Safety limits under Posting limits:

Limit	Starts at	Covers
Posts per person per day	20	Facebook and Instagram together
LinkedIn posts per person per day	20	LinkedIn
Longest post text, characters	2,200	Facebook and Instagram
Longest LinkedIn post, characters	3,000	LinkedIn

An empty box means no limit.

• The cap counts the last 24 hours, for each person separately.
• A post is counted when it goes live. Making a draft and publishing it later costs one post, not two.
• A Facebook story counts as a post.
• A first comment is part of its post and costs nothing more.
• Deleting a post does not give the day's post back.

When the cap is reached, the next post is refused and the refusal names the limit. No request can raise it: only an administrator can, on Safety limits. See Limits and switches.

What is refused

• A post from a user without write access, or any post while the server is read-only.
• A post over the daily cap, or text longer than the limit.
• "Publish now" together with a time. Ask for one or the other.
• More than one kind of media in one post.
• Media that cannot be reached: an address that is not HTTPS, is not public, or does not answer.
• A PNG from your library to Instagram, unless you ask for it to be converted. See Media.
• An image from your library to Instagram when the server has no public HTTPS address. See Media.
• A video from your library that is too short, too long or too small for the kind of post.
• An Instagram extra on the wrong kind of post.
• A LinkedIn post to a Page where your role does not allow posting.

Every post, draft and refusal is in My activity. See Activity log. To change or remove a post that is already live, see Editing and deleting.